Why is Secret Sales So Cheap?

why is secret sales so cheap

Why is secret sales so cheap?

Secret Sale is a popular online retailer that offers discounts on designer fashion brands. Many customers wonder how the company manages to sell these high-end products at such low prices. In this article, we will explore the reasons behind Secret Sales’ affordability and how the company is able to offer discounted luxury fashion items to its customers.

How Secret Sales Works

Secret Sale is an online retailer that offers flash sales of designer fashion brands. The company was founded in 2007 and has since grown to become one of the largest flash sale websites in the UK. Secret Sales partners with over 1,500 luxury fashion brands and offers discounts of up to 70% off retail prices.

Closeout sales and overstock merchandise

One of the reasons why Secret Sales is able to offer such low prices is because it purchases closeout sales and overstock merchandise from fashion brands. Closeout sales occur when a fashion brand decides to discontinue a product line or a retail store goes out of business. Secret Sales purchase these products at a discounted price and pass the savings on to its customers.

Unsold merchandise from previous seasons

Another way that Secret Sales obtains merchandise is by purchasing unsold products from previous seasons. Fashion brands often have leftover inventory from previous seasons that they must clear out to make room for new products. Secret Sales purchase these unsold items and offer them to its customers at a discount.

Partnerships with fashion brands

Secret Sales has partnerships with over 1,500 luxury fashion brands, which allows the company to offer a wide variety of products to its customers. These partnerships also allow Secret Sales to obtain merchandise at a discounted price.

Direct-to-consumer model

Secret Sales operate on a direct-to-consumer model, which means that it purchases products directly from the manufacturer and sells them to customers without involving any intermediaries. This helps to reduce the cost of the products and allows Secret Sales to offer them at a lower price than traditional retailers.

Lower operating costs

Another reason why Secret Sales is able to offer lower prices is that the company has lower operating costs than traditional retailers. Secret Sales operate solely online, which means that it does not have to pay rent for physical stores or hire as many employees as traditional retailers.

Smaller profit margins

Secret Sales operate on a smaller profit margin than traditional retailers. The company’s focus is on selling a high volume of products at a lower price rather than selling a smaller volume of products at a higher price. This allows Secret Sales to offer its products at a lower price than its competitors.

The popularity of flash sales

Flash sales have become increasingly popular in recent years. Customers are often willing to purchase products that are only available for a limited time at a discounted price. Secret Sales take advantage of this trend by offering flash sales of luxury fashion items.

Consumer behavior

Consumer behavior also plays a role in Secret Sales’ affordability. Many customers are willing to purchase products at a discount even if they do not need them. This allows Secret Sales to sell a high volume of products at a lower price.

Potential drawbacks

While Secret Sales is able to offer affordable luxury fashion items, there are some potential drawbacks to keep in mind. One drawback is that the products offered on Secret Sales are often from previous seasons or closeout sales, which means that customers may be unable to find the latest fashion trends on the website. Additionally, since the company operates solely online, customers may not have the opportunity to try on the products before purchasing them.

You may also want to know why is Balenciaga so expensive.


In conclusion, Secret Sales is able to offer affordable luxury fashion items due to its closeout sales, partnerships with fashion brands, direct-to-consumer model, lower operating costs, smaller profit margins, and the popularity of flash sales. While there are some potential drawbacks to keep in mind, Secret Sales remains a popular choice for customers looking for high-end fashion at a discounted price.

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